When I visited Tokyo one of the things on my to-do list was to stock up on the weird and wonderful flavours of KitKats. Matcha, red bean, sakura, wasabi – you can only find these chocolates in Japan.
Until now! The world’s first permanent KitKat store is opening in Melbourne Central this Friday 21 October at 11am and I was invited for a sneak peek.
The concept store is a chocolate lover’s dream. There are literally wall to ceiling shelves of KitKats in a myriad of special edition flavours. The combinations are on constant rotation depending on the season and the festive season (eg Christmas special editions).
KitKat has also collaborated with Anna Polyviou, Executive Pastry Chef at Sydney’s Shangri-La Hotel, to create a limited edition ‘Melbourne’ range of KitKats which are only available in store.
For her four creations she incorporates the work of Melbourne street artist Dvate and takes inspiration from iconic locations such as Hosier Lane, St Kilda, Chinatown and Luna Park.
All of the KitKats in the Chocolatory are hand made in the Nestle factory in Campbellfield, unlike the standard Kit Kats you find in supermarkets which are mass produced using machines. The best ingredients are imported from all around the world and the special edition chocolates are made with sustainably sourced beans from Ecuador and Côte d’Ivoire.
Start by choosing white, milk or dark chocolate…
..add up to three inclusions including caramelised meringue, rose petals and raspberries…
…choose a background design for your packaging…
…and a special name for your creation.
Your order is then made by hand in the Chocolatory. It’s quite a mesmerising process to watch….
The only downside is that it takes up to 3 hours for your KitKats to emerge. Luckily you receive a text message when your order is ready so you can do some shopping, eat or see a movie while your KitKat is painstakingly being made.