I like free stuff. I’m just not sure whether Melbourne is ready to see my bum in order for me to get it.
Cool magazine shop Mag Nation (the land of magazines yay!) is currently holding a promotion called Undies Monday. Yes, you heard right – if you strip down to your underwear between 12-5pm on Mondays you can grab any item worth $50 and under for free.
My intrepid friend Kimberley enlisted me as her (clothed) sidekick while she scoped out her $50 and under item (Purple Fashion, $44.95), then stripped off in front of passers-by on Elizabeth Street. Not many people blinked an eye – in fact, some people stopped kindly while I took the ‘Victory!’ shot of Kimberley as she left with her tome.
In front of the store I also met Sahil Merchant, the founder of Mag Nation. Young and dressed in jeans and a t-shirt, he looked like any other Mag Nation customer and we had a brief chat about what he’d discovered about Undies Mondays.
The promotion has proved to be very popular, especially with guys. Sahil said that last week they had about 200 people in the Elizabeth Street store (he has to sit outside to keep an eye on what’s going on for legal, not pervy, reasons) and on the first Monday they had so many people come in across Australia that they had to instigate new rules to make sure the stores weren’t cleaned out.
Interestingly, a remarkable proportion of the nudie customers were of Asian descent. Even though you’d think Asians would be inherently conservative about getting down to their underwear in public, Undies Mondays just goes to show that we’ll do anything for free stuff (I’m allowed to say that because I’m Chinese).
You have two more Mondays to take advantage of this offer – make sure you read the rules here before you take your clothes off.
And if you’re inclined to keep your clothes on and would rather shop from online from the comfort of your house, Mag Nation also offers online shopping and magazine subscriptions.
- Mag Nation, 88 Elizabeth St, Melbourne 9663 6559
There are many things i could say here.
I’ll stick with …Well done Kimberly !
Nice shot Joyce.
Twitter: ScottKilmartin
| March 16, 2010, 3:53 pm
Aww….go orn Scott
Kimberley was a great model, standing in various poses with Purple Fashion for me and the Mag Nation dude taking photos for their blog.
Jetsetting Joyce
With a bod like that I can see why she was prepared to get her kit off! Woo hoo!
Twitter: SuperKawaiiMama
| March 16, 2010, 3:57 pm
Hi Super Kawaii Mama
Welcome to MEL: HOT OR NOT! I’m informed that the body is a result of walking everywhere and pole-dancing classes!
Jetsetting Joyce
Haha, hilarious!!
What a fun idea. Not sure if I’d get into it, but I know many who would!
Congrats Kimberley!
Poppy
Poppy Gets a Life´s last blog ..A new retail space opens – Fashion Gallery
Twitter: poppygetsalife
| March 16, 2010, 4:08 pm
Hi Poppy
Kimberley told me that she felt quite liberated after the experience – but as it’s only one per customer, so she’ll have to look for other opportunities to strip down in public!
Jetsetting Joyce
well done. i’m sure melbourne IS ready for your bum! go forth and conquer!
Simon Food Favourites´s last blog ..Bairro Português: Petersham Food & Wine Fair, Petersham (14 Mar 2010)
Twitter: simonleong
| March 16, 2010, 8:42 pm
Hi Simon, Gourmet Chick, Alex
Yes, I was surprised by the number of people who were willing to strip off for a free mag. Like you Gourmet Chick, I’m happy to browse buy them, browse or borrow them for the library – and keep my clothes on!
Jetsetting Joyce
Would you strip to your underwear for $50 of mag nation goodness? http://bit.ly/d5n66W I won’t lie, I probably would.
Hmm I think I will stick to reading the magazines for free by just hanging out in the store and browsing (a tried and true technique)
Gourmet Chick´s last blog ..Mama’s Boy (Gourmet Chick in Australia)
Twitter: msgourmetchick
| March 16, 2010, 9:34 pm
haha i was driving past yesterday when the photo was being taken. I still don’t really understand what it was in aide of though…maybe im too tired
Thanks a million for being my support crew! Was a lot of fun and good going to Mag Nation for being so much fun. If only shopping was this liberating elsewhere although not sure of the consequences of too many near nudes walking around.
It was liberating but then again, I wear less to the beach (I’m a Sydney girl people!) so no big deal really.
Thanks for the kind comments and it’s a sure fire way to keep me motivated to keep hitting up the gym!
Kimberley´s last blog ..Costco – oh yeeeeeah!
Twitter: KimberleyL
| March 17, 2010, 4:55 pm
If I took my kit off they’d be throwing left over copies of Model Railway Digest at me just to get me out of the shop!
Foo´s last blog ..DFO South Wharf, Melbourne
Twitter: frugalfoo
| March 17, 2010, 9:08 pm