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As far as marketing stunts go, the collaboration between dessert specialists LuxBite, ice cream laboratory N2 Extreme Gelato and premium taxi service Uber Melbourne is a deliciously fun one.

For this weekend only (Friday 30 August to Sunday 1 September), Malaysia’s kaya coconut jam will be featured in two special ice-cream dishes at two Malaysian-run businesses on both sides of the Yarra. Ostensibly the event is to celebrate Malaysian Independence Day but really I think it’s just an excuse to ‘eat dessert first’ (or twice, in this case).

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So first stop, LuxBite. This innovative dessert parlour is offering a high rise Kaya Toast ice-cream sandwich ($10) using a large split macaron housing a scoop of Kaya gelato by N2 Extreme Gelato, a smear of salted butter and rolled in some toasted shredded coconut. The final touch is a liquid-nitrogen-smoking mix of Milo and Old Town instant coffee crumble for an added ‘Wow’ factor.

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As you can imagine it’s an absolutely delicious combination of sky-high sugar sweetness and probably a dessert best shared between two.

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Second stop, N2 Extreme Gelato. What makes gelato extreme? When it’s made to order using liquid nitrogen! A bank of infused creams with unique flavour combinations (potato and leek?) sit behind a row of Kitchenaid mixers which churn the base until it’s ready for the crowd-drawing cloud of liquid nitrogen.

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The nitrogen freezes the mixture so quickly that there’s no time for ice crystals to form and the result is a beautifully silky ice cream.

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New flavours are released every Thursday and for this weekend’s parntership they are serving up a limited edition ‘deconstructed kaya toast’ combination of milk gelato studded with broken up ‘Ping Pong’ cream crackers, rolled in toasted bread crumbs and stabbed with a syringe of warm Kaya by LuxBite ($8). The ice cream is impressively silky smooth and the whole concoction definitely eye-catching!

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The final piece of this kaya dessert fest is that Uber Melbourne can help you traverse nasty old Punt Road. Their bank of luxury cars are offering two FREE rides up to the value of $40 between the two venues for existing and new riders. Just enter the promo code N2Lux on the Uber app. Ride must begin at either LuxBite or N2 Extreme Gelato and valid from 7am Fri 30 Aug to midnight Sun 1 Sept.

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LuxBite, 38 Toorak Rd, South Yarra

Daily 10.30am – 7pm

N2 Extreme Gelato, 329 Brunswick Street, Fitzroy

Daily 1pm–11pm