// you’re reading...

clothing and fashion, eco-friendly, fitzroy, online services, shops and markets

HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

Autumn, my favourite season in Melbourne, has finally arrived.

A new season means a new excuse to buy a lovely outfit, so I was thrilled to check out Eco Fashionista‘s preview of the Autumn/Winter 2010 collection at their brand new showroom in Fitzroy.

DSC03017v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

DSC03016v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

The showroom, which is open for viewing by appointment, is located in a lovely space with cathedral windows – all the better for displaying the clothing, shoes and accessories of Eco Fashionista‘s ever-expanding range of sustainable designer fashion.

DSC03022v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

I love the bag tree…

DSC03019v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

…the old ladders used as clothes hangers…

DSC03028v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

…and the red Dulton medicine cabinet converted into jewellery showcase.

DSC03023v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

DSC03011v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

The preview evening was hosted by the owner of Eco Fashionista, Alex Hume, over some champagne and delectable cupcakes.

DSC03033v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

DSC03029v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

Also in attendance was the ever-stylish fashion blogger Lady Melbourne who did a short talk about her approach to fashion and how to mix high-end items with op-shop purchases, as well as Jude, the young designer of the vintage lace and beaded neckpieces which I first spotted at the opening of studio and gallery space Oak off Chapel.

DSC03039v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

In fact, he designed specific pieces for some of the Eco Fashionista range and you can see that the gorgeous pieces really set off the elegant designs of the clothes.

DSC03008v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

DSC02990v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

DSC02998v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

As for me, this autumn I’m lusting after these butter-soft Ashley Watson clutches. Love.

DSC03004v1 HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy

Related Posts with Thumbnails

Discussion

No comments for “HOT: Eco Fashionista AW10 Preview Night, Eco Fashionista showroom, 74 Moor St, Fitzroy”

Post a comment

Twitter ID
(ID only. No links or "@" symbols)

Welcome to MEL: HOT OR NOT

The decisive guide to Melbourne

Reviews of what's HOT and NOT in the city.

Recent Posts

HOT: Poultrygeist, The Commoner, 122 Johnston St, Fitzroy
February 8, 2012
HOT: Marmalade and Soul, 162 Queens Pde, North Fitzroy
February 7, 2012
HOT: Spelt Quinoa, 40 Johnston St, Fitzroy
February 6, 2012
HOT: My Mexican Cousin, Corner Sturt St and Southbank Boulevard, Southbank
February 3, 2012

Click for more in Archives

Get in touch

Want to say hello, ask questions, give feedback, advertise on the site? Email me at joyce@melhotornot.com

LIKE me on Facebook

We’re featured in LonelyPlanet.com

I'm a featured blogger on Lonely Planet
MEL: HOT OR NOT - The decisive guide to Melbourne Melbourne restaurants

Twitter Updates

    Categories

    Top Picks: Things to do, Hotels, City guides

    Editorial policy

    Get Adobe Flash playerPlugin by wpburn.com wordpress themes